VAYTON Helps Companies Auto-finance Their Brand-specific TLDs
VAYTON Helps Companies Auto-finance Their Brand-specific TLDs
Luxembourg, Grand Duchy of Luxembourg (PRWEB) August 01, 2011
VAYTON Brand Capital (http://www.vayton.com) has recently launched its DotBrands service, for all companies interested in registering a branded domain, to take advantage of the new ICANN gTLD program, announced by the Internet Corporation for Assigned Names and Numbers this June. The .brand is the newest trend in internet real estate, allowing companies to register brand-specific gTLD, such as .nike, .coke, or any other termination, instead of .com, .net, .info and so on, which are already standard practices in domain naming.
The advantages for companies are: a richer brand experience for consumers, and a better brand architecture for brand owners, who can create any possible domain ending with their chosen .brand. This prevents brand-jacking, making it easier for customers and peers to identify the official web presence of the brand.
According to ICANN, companies have a time frame of three months to register their brand-specific TLDs, between 12 January 2012 – 12 April 2012. While this leaves enough time for research, the process is costly and time consuming.
Companies that plan on registering their brand-specific gTLD, will find a reliable business partner in VAYTON Brand Capital, the go-to company for .brand validation services in the Grand Duchy of Luxembourg. The Grand Duchy is a strategic location to register a new .brand, as well as to protect all Intellectual Property (IP) assets, including patents, trademarks and domain names. VAYTON manages 100% of the project from filing to budgeting, allowing companies to focus on other essential growth aspects of their business.
The original investment for a dotbrand is circa $ 200.000, but VAYTON can help businesses auto-finance the registration through strategic use of business-friendly IP (intellectual property) legislation in Luxembourg.
“The Luxembourg government initiative intends to promote the development of intellectual property and new technologies in the country,” said Nicolas van Beek, CEO VAYTON Brand Capital, explaining that net revenues generated by IP assets such as trademarks, domain names, patents, registered designs as well as copyright on software are granted up to an 80% tax exemption.
This opportunity is only available for companies registered in Luxembourg, companies that register their IP in Luxembourg, or companies whose IP assets are in use by a Luxembourg-based business.
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